A Rose By Any Other Name…
Last Tuesday, Bob Zitter, the CTO of HBO said in an address at a cable broadcaster’s conference in Las Vegas that the only problem with DRM is its name. He believes that by simply changing the name to something more positive, like Digital Consumer Enablement, will convey to consumers that DRM is a good thing because it will let you do things with content that you could never do before.
The thing that he failed to mention is that DRM is all about restrictions, not enablement. (In fact, the Free Software Foundation even officially defines DRM as Digital Restrictions Management.) Content producers can use DRM to prevent you from doing things that you could normally do, like making a backup copy of a DVD or listening to your music on any computer you like. It is DRM that takes away our fair-use rights to make backup copies of material that we have purchased and that keeps your music library (that you purchased in part through iTunes or some other online service) locked on your computer and prevents you from moving it to another computer without first "de-authorizing" it on your computer so that you can move your license over. Do you see this technology enabling you to do anything?
Zitter mentioned things that this new DCE could enable you to do, like burning television shows to DVD or distributing content in high definition. What he fails to mention is that, in a world without DRM, almost every example that he mentions would be possible to do without breaking any laws, such as the DMCA.
The real kicker is that this DCE that HBO wants to implement would force you to use a digital interconnect between your set top box and your TV, which, at this point in time, leaves HDMI as your only option. Many people still use analog connections, like component, which are also perfectly capable of transmitting high definition video. Currently, HDMI cables carry a price premium over component cables. (On a recent trip to Circuit City to get a new DVD player for my grandma, I noticed that the cheapest HDMI cable that they had in stock was a 3ft cable for $89.99!) In addition, not only does your HDTV need an HDMI connection, but it and your set top box will also need to support HDCP over the HDMI connection, which TVs older than about two years do not support.
In the end, whether you choose to call the technology DRM or DCE, it is still doing the same thing: preventing honest, paying consumers from using content that they have purchased in a way that they want. It still doesn’t stop pirates from making illegal copies because there has yet to be devised a way to distribute encrypted content without having to give the end-users a way to decrypt it. Maybe one of these days the music and movie industries will finally realize how futile their efforts are and how much angst they are causing their customers and stop placing ineffective and flawed copy protection on everything.
